Pinion, Minnesota: a huge city of all of 700 folks who define the phrase 'small town'. Nothing has ever happened in Pinion and nothing ever will - until the mayor of sorts (campaign promise: 'I'll Do What I Can') comes up with a scheme to put Pinion on the map. He's heard of a place where a floating image of the Virgin Mary turned the whole town into a shrine, attracting thousands of curious people and making the townsfolk rich overnight. Why not stage a prank in Pinion and do the same? No one gets hurt and everyone gets rich. What could go wrong?