Viewing Entry - The E Myth Revisited (E16098) by Gerber, Michael E.
Playing time for epub/audio formats : 8 hours
The E Myth Revisited : why most small businesses don't work and what to do about it
Author / Responsible party
Gerber, Michael E.
Self development Small business -- Management. Entrepreneurship. Small business -- Accounting. Success in business.
Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business -- from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened to The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.